Filmmaker Joke Lawal has spoken about the cing realities of film production within the Yoruba sector of Nollywood, especially as more producers shift toward releasing movies on YouTube for wider digital aunces.
She explained that while the YouTube model has created new opportunities for filmmakers and actors, it has also introduced financial and operational challenges that are reshaping how productions are managed.
One of the major concerns she raised is the daily payment structure commonly used for actors in YouTube based film projects. According to her, although the system is widely practiced, it may not be sustainable in the long term and requires adjustments to ensure fairness and continuity for both filmmakers and performers.
Lawal noted that production costs have become increasingly difficult to manage due to tight budgets and faster ing schedules, which are typical in digital first filmmaking. She emphasized the need for greater understanding and cooperation within the industry to maintain balance between quality production and financial reality.
Despite these challenges, she expressed confidence in the resilience of practitioners in the Yoruba Nollywood space, praising their dedication and ability to adapt to evolving industry demands.
She also referenced her recent project Enemy Within, which adds to her growing portfolio of socially relevant films aimed at modern aunces. Her earlier works include Honeymoon released in 2018 and Omowonuola released in 2021, both of which helped elish her reputation for relatable storytelling.
Industry observers say the rise of YouTube as a major distribution platform is reshaping Nollywood by encouraging digital first storytelling, where filmmakers must balance creative ambition with economic constraints.
Lawal’s remarks reflect a broader conversation within the entertainment industry about sustainability, fair compensation, and the future of film production in Nigeria’s fast growing online content ecosystem.
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