SBI Media, a leading advertising and marketing communications agency, has successfully executed TECNO’s community-focused CSR initiative, culminating in the construction and unveiling of two state-of-the-art football pitches in Lagos State.
The project, which ran into hundreds of millions of naira, saw the launch of the Sanwo-Olu Mini Stadium at Sura, Lagos Island, on 23 December, and the Alade Pitch on Alade Stadium Road, Alimosho, on 24 December. Designed as safe, accessible, and professionally built sporting hubs, the facilities aim to serve thousands of young people, fostering grassroots talent, social inclusion, and community engagement.
Industry experts note that the initiative reflects a growing trend of brands investing in sustainable community infrastructure rather than one-off interventions. SBI Media played a pivotal role in managing the project end-to-end, overseeing strategic planning, stakeholder engagement, infrastructure development, project supervision, launch execution, and media coordination—translating TECNO’s CSR vision into tangible community assets.
The launch ceremonies were attended by top government officials and sports administrators, underscoring the significance of the initiative within Lagos State’s youth and sports ecosystem.
Speaking at the event, Managing Director of SBI Media, Rotimi Bankole, emphasized that the project goes beyond advertising to create long-term value for communities. He stated, “This project is not just about visibility. It is about building infrastructure that empowers young people, strengthens communities, and leaves a lasting legacy.”
TECNO’s Managing Director, Chidi, also praised the partnership, noting that the newly constructed pitches provide platforms for talent discovery and personal development. He added that working with SBI Media ensured the brand’s vision was executed to the highest standard, with strong community engagement and institutional support.
With the completion of the Sanwo-Olu Mini Stadium and Alade Pitch, SBI Media has reinforced its reputation for delivering large-scale, socially impactful projects, while TECNO continues to position itself as a brand deeply invested in youth empowerment, grassroots sports development, and sustainable community growth.
I think its great that SBI Media is investing in community development through sports. Its a positive way to engage with the youth!
Do you think building football pitches is the best way to support youth in Lagos? What about education or healthcare?
I wonder if football pitches are the best way to support youth in Lagos. What about education or job opportunities?
Do you think investing in football pitches is the best way to promote youth development in Lagos? Lets discuss!
Wow, did they really need two new football pitches in Lagos? Seems excessive, dont you think? Couldve used that money for other community projects.
Why invest in football pitches when there are more pressing needs in Lagos? Shouldnt CSR focus on basic necessities first?